The It-Girl Beauty Edit: Clean, Chic, Feminine Essentials

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There’s a certain type of girl whose beauty routine feels… different. Not because she buys everything new or spends hours in front of the mirror, but because she has taste. The kind of soft, quiet, modern taste that’s equal parts minimalist cool-girl and classic homemaker elegance.

Imagine a bathroom shelf lined with clean formulas, glass bottles, neutral tones, pretty jars and one perfect satin scrunchie. That’s the energy. A beauty routine that whispers “I take care of myself” without screaming for attention.

Welcome to the Farm + Flora It-Girl Beauty Edit — your guide to the feminine, modern, subtly luxury beauty routine that feels chic, organized and wonderfully low-effort.

Beauty, but Make It Soft: Your Signature Aesthetic

A true It-Girl beauty routine has a theme — a vibe — even if no one notices it explicitly. The words that define this look:

• Clean

• Dewy

• Feminine

• Natural

• Fresh

• Effortless

It’s not about being blank or bare. It’s about looking like you drink water, sleep well and own linens that need to be washed by hand. Even if none of those things are actually true.

This routine is about enhancing what you already have, not performing for the room. It’s a beauty philosophy rooted in subtlety, glow and tiny rituals that make you feel polished and put together.

1. The Soft-Girl Skincare Ritual (Your Base Glow)

Skincare is where the chic simplicity begins. The modern feminine routine is clean, minimal and luxurious in a restrained way.

Step 1: A Gentle, Low-Suds Cleanser

No stripping foams. No harsh scrubs. Choose something milky, soft and calming.
This sets the tone: your skin should feel comforted, not squeaky.

You honestly cannot go wrong with this cleanser from La Roche- Posay.

Step 2: A Hydrating Essence or Mist

A moment of hydration between steps is the quiet luxury touch most people skip.
One spritz makes everything else go on better and gives your skin that lit-from-within bounce.

This white truffle first spray serum has a cult following for a reason!

Step 3: A Serum With Purpose

Choose one goal:

• Glow

• Plump

• Even tone

• Calm redness

Don’t layer five serums. Pick the one that supports your overall aesthetic: soft, smooth, radiant.

For a glass skin effect I would recommend this face serum. Your face will seriously glow!

Step 4: A Dewy Yet Lightweight Moisturizer

Think silky gel-creams, cloud-like textures, or anything that melts in and leaves a soft sheen.
Your skin should look like you just stepped out of a spa where someone whispered affirmations to you.

Try this La Roche- Posay lightweight moisturizer and you'll never look back.

Step 5: SPF, Always

Not chalky, not greasy, not the kind that pills under makeup.
Modern chic beauty = future-proofed skin.

Ever since Alex Cooper shared that this is her must- have SPF, I had to try it! it's Korean skincare quality at its best!

2. The Feminine Face: Natural, Sculpted, and Soft

Makeup for the It-Girl aesthetic is barely-there but undeniably polished. Think “your face, but with better lighting.”

Tinted Base or Skin Tint

Nothing full coverage.
Nothing matte.
You want something that:

• Evens tone

• Leaves skin glowy

• Looks like skin, not product

The vibe is: “Is she wearing makeup or is she just naturally radiant?” (Let them wonder.)

Cream Blush for That Pretty Flush

This is the heart of the look.
Cream formulas melt in and make you look awake, feminine and quietly glamorous.

Choose colors like:

• Soft rose

• Warm peach

• Dusty pink

• Neutral berry

Blend high on the cheekbones and across the nose bridge for that cool, effortless flush.

Saie Dew Liquid Blush - need I say more??

Subtle Sculpting (Nothing Intense)

A soft cream contour or bronzer applied sparingly adds shape without drama.
Blend until it looks like a natural whisper of shadow.

A Touch of Highlight

Not glittery. Not metallic.
Just a dewy balm or soft-focus highlight on:

• The tops of the cheekbones

• The brow bone

• The bridge of the nose

It’s less “highlight” and more “hydration in the right places.”

If you must have one product in your life for max glass skin effect, then try the Saie Glowy all- over liquid highlighter.

3. Clean-Girl Eyes: Bright, Minimal, and Chic

The eye look is understated but strategic.

A Single Wash of Color

Choose one of the following:

• Champagne

• Soft taupe

• Pale rose

• Warm beige

Blend it lightly across the lid for a natural dimension.

Lash Lifting Mascara

Length over volume.
Definition over drama.
The goal is to open the eyes, not create falsies energy.

Black mascara is so last year! From now on we only wear brown on our lashes. Try the ILIA limitless lash mascara in rich brown and see the difference for yourself.

Brow Shaping That Still Looks Natural

Brush them up, fill them lightly, and keep the shape soft.
Nothing overly sculpted.

4. The Signature Lip: Soft, Plush, and Kissable

A true It-Girl lip is never too matte or too glossy. It’s plush, hydrated and feminine.

3 Approaches You Can Choose From

1. Tinted balm: the easiest, chicest, everyday choice

2. Soft satin lipstick: elevated without trying too hard

3. Lip oil or gloss-balm: dewy, fresh, youthful

The color palette stays neutral:

• Rose

• Nude pink

• Mauve

• Peachy beige

This is the lip that makes people lean in when you talk.

5. The Vanity Staples: Pretty Packaging, Feminine Tools

The beauty is in the details. A Farm + Flora It-Girl vanity is curated and aesthetically pleasing.

Think:

• Gold or pearl hair clips

• Satin scrunchies

• A glass jar for reusable cotton rounds

• A marble tray for skincare

• A soft, neutral makeup bag

• A simple ceramic cup for brushes

Your tools should feel intentional, feminine and aligned with your home aesthetic.

Even your beauty routine becomes part of your interior design.

6. Quiet Luxury Haircare: Healthy, Soft, Effortless

Your hair should look touchable, natural and well-cared-for — never crunchy, stiff or overstyled.

The Clean Routine

• A gentle, hydrating shampoo

• A rich but lightweight conditioner

• A styling cream or oil to smooth ends

• A heat protectant if you style

• A soft-bristle brush for shine

The Signature Style

Your go-to hair look should be:

• Polished but not too perfect

• Softly waved or naturally straightened

• Tucked behind the ears

• Pinned with a chic clip when needed

Think “clean lines meet pretty softness.”

7. Body Care That Feels Spa-Like (But Easy)

Body care is where the feminine, modern, slow-living vibe really comes through.

A Gentle Scrub Once a Week

Not aggressive. Just enough to leave skin soft and smooth.

A Velvety Body Lotion or Oil

Pick something:

• Warm

• Subtle

• Not heavily perfumed

• Slightly luxurious

Your skin should feel hugged.

A Signature Body Mist

Soft scents for everyday.
Nothing heavy or floral.

Clean, warm and feminine is the theme.

I'll admit, I'm fairly new to the body mist game but now I feel like a miss a step if I don't spray myself right after the shower. I have been hooked on this PHLUR Vanilla Skin Body spray for a few months now. I actually layer it with their Heavy Cream body spray but the Vanilla scent is definitely the star of the show.

8. The Beauty Philosophy: Less Panic, More Pleasure

Being “that girl” isn’t about perfection, it’s about intention.
It’s about creating small rituals that make you feel put together even on days when your life looks like a well-organized disaster.

This routine isn’t performative; it’s pleasurable.
It’s not trendy; it’s timeless.
It’s not loud; it’s quietly confident.

Feminine, soft, effortless… and absolutely Farm + Flora.

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